What's the door? Face, salesman, gold signboard

Today, China's market is booming, competition in all walks of life is fierce, and commercial institutions of all sizes are springing up. Many brands have achieved success one after another, while many have gradually declined. In this seemingly contending market environment, the success of brands is often inseparable from the scientific basis, and excellent door presentation effect is an indispensable part of it. It is also the commonness of many successful brands, that is, the so-called "gold" sign.

What is the head of the door? The door is not only at the upper part of the entrance position of the door face, but also strengthens the signs, symbols and structures to form a decorative structure. If a store is personified, the door is the person's face. Stores with high appearance tend to have more competitive advantages. The doorway is the most important element in the entrance of the storefront, which largely represents the nature, characteristics, style and culture of the storefront.

Gatehead is the first salesman: the appropriate gatehead design not only gives people beautiful enjoyment, but also attracts customers, expands sales and plays the role of the first salesman. The color and material of the door head visually convey to consumers: what do we buy here? How much are our things? No businessman is willing to downgrade his products. Maybe the things in your store are very good, but the door heads with unreasonable design and too old will often make consumers feel unworthy. In a word, stores with high product quality need to be matched with high-quality gateheads. Stores with low market share of products need excellent "first salesman".

The quality of door decoration directly affects consumers' Consumption: door is not only a logo in store operation, but a good door can directly improve the value of the products operated. We are familiar with many big brands. In the early stage of its establishment, the design of VI is an indispensable part, and the design of signboard is the top priority. To some extent, design directly determines the value of products, and makes customers feel value for money while customers consume high. Why was the ten yuan store defeated by miniso? Why can people's kitchens be settled in any city? The products of these brands are more expensive than those of the same type on the market, but they have achieved success. In addition to product quality, it is closely related to a unified, neat and properly designed door head.

A good door should be fashionable, simple, generous and elegant, with high artistic tone and impact; A good doorway makes people feel close, forming a willingness to visit, curiosity and advertising effect; Good door head has long service life and high safety factor. Want to have a good door, from design to production to construction, every link is indispensable.